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Things worth knowing before you spend money on growth.
Plain writing on lead response, automation, and how to buy this kind of work well. No hype, no invented numbers — every statistic here is named, linked, and yours to check.
The 42-Hour Problem: What Slow Response Actually Costs
Harvard Business Review timed 2,241 companies and found a 42-hour average first response. Drift tested 433 B2B software companies: 7% replied within five minutes. What that costs, and the system that fixes it.
Read the piece →Adoption Outran Accounting: Why Most Firms Can't Say What AI Returned
Only 18% of professionals say their organisation tracks AI ROI, and 40% don't know if it's measured at all. How to build a return you can actually defend.
Read the piece →Three Questions to Ask Before You Hire Anyone to Build Your Lead System
Most disputes about lead generation work aren't about quality. They're about a finish line nobody defined. Three questions that do most of the filtering.
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